

We analyzed thousands of different WordPress titles to see which ones win
You think you’re smart. I do too.
Sometimes this gets us in trouble.
For example, at AppSumo we spend between 48 - 72 hours writing one email.
If you have a blog you probably spend just as much time on your posts.
But how much time do you spend on the headlines of your articles?
Probably 5 minutes, maybe less.
Headlines are the single most important thing determining if people will click, read and then share. Yet, we neglect them :-(
We all think we are smart enough to choose the best headline on the first try.
That got me thinking ... how good are we at choosing the best headlines?
After releasing Headlines by KingSumo, our tool for optimizing WordPress titles, I wanted to see how good people really are at choosing.
So I went through a ton of different headline tests and pulled the most interesting ones.
Today, I want to see how good YOU are at choosing which headline performs best.
I'll give you all a head-start by teaching you one valuable lesson I learned about headlines.
Which headline won below?
- What I learned spending $2 million Facebook Ads
- How to spend your first $100 in Facebook Ads
The answer is #1! This was an insanely valuable nugget for me to realize. Instead of showing people "how-to" do something, tell them your own personal journey of how you got to some goal.
The formula for those headlines looks like this:
What I learned after doing [$x] on [y activity]
Okay, now your turn ... Which headline won?
The first 10 people to correctly guess the winning headline of all 5 headlines tests below will get a $100 Amazon gift card.
1. Blog growth
- A. How I used this blog to replace my day job
- B. How I grew this blog from $100/m to a full-time income
- C. How to make money with a blog
2. Adobe Creative Cloud Announcement
- A. The Updated Creative Cloud Video Apps Are Finally Here - Download Them Today!
- B. Adobe Releases Creative Cloud 2014 - Download the Updated Apps Today!
3. World Cup
- A. 3 Ways to Use The World Cup for your Brand
- B. How to use Dr. Dre and Neymar to promote your products
- C. 3 Ways for your brand to survive the World Cup hiatus
4. Introverts
- A. How Do You Begin Building a Partnership with an Introvert?
- B. How To Assist An Introvert
- C. How do you build a relationship with a reserved boss?
- D. 5 Quick Tips For Assistants to an Introvert
5. KingSumo
- A. Are you neglecting the most important part of your blog?
- B. KingSumo Headlines
- C. Are your headlines driving away your readers?
- D. This title is optimized for traffic, is yours?
- E. Headlines are the most important part of your website
- F. Get 20% more traffic per article without extra work
Leave a comment below before tonight at midnight CST with your answers. Make sure to comment in this format:
- B
- B
- B
- B
- B
Stay tuned for tomorrow's email to learn the winners. You may be surprised!
P.S. Too lazy to guess on which headlines perform best? Get Headlines by KingSumo today to do all the work for you and automatically optimize the headlines for your WordPress blog.
